No entrepreneur could have seen it coming. In 2000, Diana Pohly's custom-publishing company, Pohly & Partners, based in Boston, had its best year ever, with $12.5 million in sales and a 10% profit. Pohly, now 47, was on track to increase earnings in 2001. Then the Sept. 11 attacks changed everything. The biggest chunk of the company's revenue came from publishing Continental Airlines' in-flight magazine. As the number of airline passengers plummeted, advertisers lost interest in in-flight publications. Ad revenue for Continental's magazine fell by a third.
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