Wednesday, April 04, 2007

How to Market to Bloggers - Effectively

To all of you who take advantage of my openly available email to contact me I thank you!

Please read the article linked to below on how to approach me regarding your potential wish for visibility on this blog. I would love to give you visibility but if you want FREE publicity you need to do the work.

I would be glad to craft a post and a strategy but I would like to be paid for that work.

So please approach me, I love helping, but let's be effective with each other.

From RainToday.com

Marketing to bloggers can do wonders for your search engine rankings and PR efforts. Inbound links from blogs improves your Google ranking, which increases traffic from search engines. Exposure from bloggers can land a company's website on a social bookmarking site like Digg or Del.icio.us, driving thousands of new visitors to the site. A newsletter, white paper, or book review by an influential blogger could generate new leads for your services.

Importantly, bloggers are a more fickle bunch than most traditional media people. Marketing to them appropriately can yield great results; however, approaching them the wrong way can backfire.
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How to Market to Bloggers - Effectively

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