You may be offering a guarantee, but nervously, or perhaps not offering one at all. What if a bunch of your clients ask for their money back?
Sluuurrrrrpppp... there goes your business, down the drain. What makes a guarantee safe for you?
It helps to understand that very few people ever call in a guarantee. Why don't they?
The first and best reason is that you are putting your heart and soul into doing the best you can possibly do for your customers.
And your client is actually rooting for you-- they want your offer to work. They want to believe in you.
This means that your customers are cheerleading your efforts. They paid money, they've committed themselves, so they're actually on your team.
More Offering a Guarantee
Steve, great article. I never really gave much thought as to why guarantees are offered even though I do always inquire about them. A sense of feeling secure about the product you buy with some guaranttees does work for me. Thank You!
ReplyDelete