Q: I want to publicize my business, but I can't think of a topic worthy of a press release. What are some ideas, and will it really help my business?
A: It's a well-known fact that a company's visibility will increase with powerful publicity. After all, publicity aims to bring the news of your company to the world. The basic weapons you'll need to do this include a press kit, a company background piece, press releases, story ideas and articles or columns about your business. The most important of all, though, is the press release.
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