Be a Better Liar

If you want to attract customers in an increasingly competitive world, it helps to tell tales about your products. Just make sure your lie is true.
By Seth Godin

I have no intention of telling you the truth. Instead I’m going to tell you a story. This is a story about why entrepreneurs must forsake any attempt to tell the whole truth and nothing but the truth, and must instead focus on what people believe and then work to tell them stories that fit and enhance their worldview.

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